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Article archive for August, 2018

  • August 22nd, 2018

    Start With How

    Tweet There’s a very popular video that’s been circulating online for a while: Start With Why. In his presentation, organizational consultant Simon Sinek maintains that people don’t care what you do, they care why you do it. In other words, they want to understand the passion behind the product. We agree. Sort of. For us, the why is a given: innovation in an industry [...]

  • August 15th, 2018

    Spill Clean Up En Route to Mars

    Tweet Space exploration offers thrilling possibilities, says theoretical physicist and author Michio Kaku. In his latest book, The Future of Humanity, the celebrated co-founder of string theory talks about “terraforming Mars” in such lush detail that one can envision booking passage on a SpaceX rocket within the next decade. Perhaps. Even SpaceX founder Elon Musk agrees [...]

  • August 8th, 2018

    Spill Clean Up for Entrepreneurs

    Tweet Millennials are passionate about finding their passion. And they’re expressing this desire by starting their own businesses, in record numbers: a scant two years from now, half the U.S. workforce is expected to be freelancing either full- or part-time (so maybe it’s not just Millennials, after all). All these entrepreneurs need a place to work. Home [...]

  • August 1st, 2018

    Behaving As If Nature Were A Business

    Tweet Speaker, naturalist and photographer Steve Kaye poses the intriguing inquiry: Suppose you were hired to be CEO of Nature. How would you run this business? Obviously it will need to be both economically andecologically profitable. But the business can’t be sold or merged: Nature is a closed system. And if you make the wrong choices, bankruptcy [...]